At V88, we believe AI should only be used when it makes sense. Not because it’s fashionable, not because investors expect it, and definitely not as a bolt-on gimmick. AI is a powerful tool, but like any tool its value depends entirely on how, where, and why it’s used. Our role is to help you figure that out. If AI won’t materially improve the outcome, speed, or experience, we won’t use it. Simple as that.

We integrate AI where it genuinely removes friction, speeds up processes, or enables better decisions. That might mean summarising a messy client handover, spotting patterns in thousands of delivery incidents, or prompting your team with next-best actions based on real-time data. When applied thoughtfully, AI can reduce complexity, not add to it—and that’s exactly how we use it.

Our approach is to start small and smart. We often introduce AI as part of a focused solution that solves one clear pain point. You see value quickly, then decide if and how to scale it. This low-risk, high-impact approach is what sets us apart from traditional software builds and over-promised AI platforms. We don’t talk about AI for the sake of it, we show you where it fits and what it does.

So when should a solution use AI? When it earns its place. When it solves something better than rules or humans alone. When it makes the system more helpful, not more complex. That’s our standard. And it’s why clients trust us not just to build AI solutions, but to build the right ones.